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Saerch engine vijesti: SearchEngineWatch blog

E-marketing vijesti: Clickz blog

E-business vijesti: WebProNews

  • Social Media Lessons from the Big Brands: Intuit Edition -

    A recent survey from E-Consultancy, in association with the Online Marketing Summit, found that most businesses are still only experimenting with social media. With this in mind, it seems worth paying attention to how some big and successful brands use social media in their own strategies.

    Are you still in the experimentation phase with social media? Tell us about it.

    One company that is finding social media incredibly useful is Intuit, makers of popular financial software like TurboTax, QuickBooks, and Quicken. Seth Greenberg, Director of National Media Buying and Digital Marketing for Intuit’s consumer group answered some of our questions about how effective the company’s efforts are in social media.

    Intuit actively participates on Twitter and Facebook daily, as well as YouTube, and some advertising with MySpace and LinkedIn. When asked if they focus on any network more than others, Greenberg says, "Currently, Twitter and Facebook are the focus because more than 50% of customers use it. Twitter offers a transparent, real-time engagement with customers and prospects on questions, issues or general comments they may have.  Through both networks we are able to provide relevant, timely and valuable information to consumers."

    Seth Greenberg of Intuit tweets about having a Facebook strategy

    We asked what ways the company participates. Intuit has employees all across the company that have a hand in the social media strategy, as it relates to their own roles. This covers everything from communications to marketing, and product people.

    "TurboTax is very involved in social, as are other business units in the company," he says. "We recently launched @TeamTurboTax where taxpayers on Twitter can tweet questions to @TeamTurboTax and get fast, free answers from a team of tax, tech and product experts providing help and advice to make tax time easier. The account is managed by a cross-functional team of employees including those from PR, product management, marketing and support."

    "In addition, there is a TurboTax Twitter account to also engage with consumers, but also provide tax tips, information, contests, etc," he adds. "We do have a Facebook page as you know and an interactive TurboTax Tax Break Blog, that includes the latest tax information, surveys and tips. Also, three years ago, TurboTax launched its Live Community, now used by more than 11 million people, to provide free instant answers from TurboTax users and tax experts online."

    Intuit has a Turbotax Facebook page as part of its social media marketing strategy

    We asked how Intuit is integrating its on-site (proprietary domains and products) and off-site social marketing activities. "The in-product experience with Facebook Share gives customers the option to share to their Facebook news feed, creating a network effect when they share a comment or post a review. We know that fifty percent of TurboTax customers are on Facebook," says Greenberg. "The Friends Like You campaign (which Gigya is a partner with) allows customers not only to post a review, but for anyone looking for 3rd party recommendations about what product to use and their experience, to see and sort through reviews from friends (in their network) or from people like them (based on similar tax situations). Also, our national advertising with NBC highlights the Friends Like You campaign and drives people online for a total integration from offline to online to product."

    When asked what technologies the company has implemented to help it maximize word of mouth traffic, he says, "The work we do with Gigya, is an example of applying technology to connect to Facebook and Bazaarvoice with our customer reviews. Live Community is an in-house technology that leverages community, where TurboTax users and experts ask and answer questions.  It is free in all products, but also to anyone that has tax questions through our website.  These are some of the ways that also lead to great SEO results."

    Intuit uses metrics like click-throughs, network effect of "pass alongs" (consider that average Facebook user has 150 friends), engagement and conversion (both of new versus existing customers). When asked how Intuit’s social media efforts have contributed to the company’s sales, brand loyalty, and web traffic, Greenberg says they’re learning that social can be a "very potent avenue to driving revenue, and even be more influential than other channels when applied the right way."

    "We have very active and passionate customers. We see that with the Live Community, with our Inner Circle (an opt-in community where customers provide feedback, beta testing, etc) and the incredible amount of customer reviews we receive with an average of 4.5star rating," he says. "Social is a tactic to help drive traffic and is built in to many of the initiatives we employ (drive traffic to a specific link, like the blog or to TurboTax.com)."

    Of course mobile factors into the strategy, even for a software company like Intuit. "Mobile is a key strategy for Intuit and figuring out where/when it is relevant for consumers.  We do have social tax apps, like TaxCaster (an app to help estimate your tax refund) and SnapTax (an app that allows CA taxpayers with simple returns to file a federal/state tax return from their iPhone)."

    "We’re fortunate to have the passionate customers that want to express themselves and give us their feedback…Given the right tools/technology, our customers can be our best sales force (help to spread WOM).  Overall, we look at engaging with people in a way that adds value to them, providing them with the information they need to make the right decisions."

    What do you think of Intuit’s social media strategy based on Greenberg’s description? Do you see ways that the company is using  social media that you could apply to your own business? Share your thoughts here.

  • MySpace Has Most Popular Social App for Android -

    MySpace announced today that it has the most popular social app in the Android Market, and the third most popular app on Android altogether.

    "Our deep integration with the Android platform is one of the reasons why we’ve seen a surge in usage," says MySpace’s Scott Goldberg. "Unique to this app, we have three home screen widgets. One of them allows voice-enabled status updates. We also allow users to set MySpace photos as background wallpaper on their phone’s home screen. Close integration with the native Android camera contributes to the customized experience and makes it easy for MySpace users to take, upload and share pictures of their friends out having fun."

    MySpace Mobile on Android is the most popular app in the Android Market's social category

    "Even beyond Android, MySpace Mobile has also proven to be a very engaging experience across all platforms with 70% of MySpace Mobile users checking in three or more times per day," adds Goldberg. "As a nod to our popularity on the mobile web, MySpace was the fourth most popular mobile web destination according to Morgan Stanley’s report on The Mobile Internet in Dec. 2009. We have also found that the average MySpace Mobile user translates into a more engaged online user, dedicating more than an hour of additional time on the site per month."

    Currently, looking at the Android Market’s social category, MySpace Mobile is followed by Facebook for Android, Tweetcaster, AIM, and Truth or Dare. The top two most popular apps overall are Pandora and the Weather Channel.

    One of the best parts about having the most popular slot in any category in the market is the visibility that comes along with that. Any user who gets a new Android device, and goes to look for apps, will see MySpace Mobile right at the top of the list, and that could could drive continued growth.

    Mobile should play a key role in the continued success of MySpace. Meanwhile, Facebook and Twitter are seeing big mobile gains themselves.

    Are you surprised that MySpace has the most popular social app on Android? Share your thoughts.

  • WebMD Becomes More Social -

    WebMD has launched WebMD Health Exchange, a new health social networking platform.

    WebMD Health exchange allows people to connect with health experts and other WebMD members to share experiences, discuss personal challenges, and receive answers and support.

    "WebMD Health Exchange is a powerful new way to connect our 60 million monthly users to share their own experiences and personal wisdom across any area of health and wellness," said Wayne Gattinella, President and Chief Executive Officer, WebMD.

    "We expect Health Exchange will quickly become a trusted source of information for our users and an important new communications platform for our sponsors."

    WebMD-Health-Exchange

    WebMD Health Exchange is being integrated throughout WebMD.com, giving people the ability to connect with others on relevant topics. Along with expert led communities, members can create their own communities and exchange information with other users. Communities can be created for public access which are searchable on WebMD and online, or members can create their own private communities to share information with others.

    Doctors from Duke Medicine will provide expertise for communities ranging from asthma to rheumatoid arthritis. Experts from the National Health Council, National Osteoporosis Foundation, American Gastroenterological Association, North American Menopause Society, and the American Veterinary Medical Association will lead related community discussions.

    The WebMD Health Exchange will also allow third party sponsors to create branded exchanges and to host consumer discussions on specific health and wellness topics.
     

     


  • Google Maps Takes Steps To Improve Marker Accuracy -

    By and large, Google Maps is great, providing well-plotted directions and up-to-date contact information on demand and free of charge.  But slight inaccuracies persist, and to fix this problem, Google will now allow people to reposition markers using Street View instead of just maps and satellite images.

    Perhaps this sounds familiar: you type an address into Google Maps, switch to Street View, and find yourself staring at a Wal-Mart instead of an Italian restaurant.  Then you spend five minutes clicking up and down a street to locate the correct spot.  Frustrating, right?

    Now there’s an easy fix.  A post on the LatLong Blog suggested, "When you find a place that is in a wrong location, click on the marker and get an infowindow open as what you did before. . . .  Click on the ‘edit’ link, and then click the ‘Move marker’ link in the updated infowindow."

    After that, "You’ll see two jumping markers in the map and the Street View image appear, which means both of them can be dragged.  When you drag the marker on the map to a new position, the marker inside the panorama will be updated correspondingly, and vice versa."

    This should greatly increase the accuracy of Street View as people tie markers to establishments’ entrances.  And that’ll benefit users in addition to any businesses that might otherwise lose potential customers due to poor directions.

  • Google Webmaster Tools Gets New Labs Features -

    Google has launched two new experiments in Webmaster Tools Labs. These are "Fetch as Googlebot-Mobile" and "Create your Sidewiki page owner entry."

    "After we launched Fetch as Googlebot, many users with mobile-specific sites asked if we could provide the ability to fetch their pages as Googlebot-Mobile. We thought it was a great idea, and added it as an option to our Fetch as Googlebot feature. We have two mobile options: cHTML (primarily used for Japanese sites), and XHTML/WML," says Webmaster Tools Product Manager Sagar Kamdar.

    Fetch as Googlebot

    "After Sidewiki launched webmasters kept asking, ‘How can I put a Sidewiki page owner entry on all pages of my site quickly?’ With the feature that we’re introducing today, you can now create these page owner entries directly within Webmaster Tools for any site you own," says Kamdar.

    Google’s Webmaster Tools Labs launched last October. Other tools within it include the original "Fetch as Googlebot" and "Malware details," which provides snippets of code that exist on pages deemed to be malicious by Google.

E-commerce vijesti: Ecommerce times

  • Urban Airship’s Flight Plan: Push Out Info, Pull In Revenue - Given the growing popularity of mobile devices and the great many applications to go with them, you would think that this new niche had plenty of room for newcomers. Many of those newcomers, though, will find it difficult to capture a great deal of consumer attention. Places like the Android Market and the Apple App Store are popular and growing fast, but they’re awash in apps that struggle to stand out from the crowd.
  • CRM for the Small Business, Part 4: Getting the New System Up and Running - When it comes to implementing a new CRM system, small companies have several options. If they have enough resources and experience to devote to the task, they can implement the system themselves. If they choose not to go that route, a third party can be brought in to help them implement it, Craig Klein, president and CEO of SalesNexus, told CRM Buyer.
  • Newegg Scrambles to Straighten Out Fake-Chip Crack-Up - Newegg, a well-established online Web site that sells electronic products, apparently had counterfeit — or perhaps demo products — make their way into its inventory that were then sold to customers. The site reportedly shipped several fake Intel Core i7 processors to customers. At least one of those customers contacted tech Web site HardOCP, which decided to write about it.
  • AT&T Makes Room for Android Backflip - With its $99 price, the new Android-based Motorola Backflip clearly stands apart from Apple’s iPhone on more than just appearance. Both are smartphones, to be sure, and both are offered through AT&T. They also provide many of the same features and functionality. However, they likely occupy very different positions in AT&T’s strategy.
  • Publishers: The New Filter-Tips - Recently, Amazon announced that it was offering 70 percent royalty rates to authors interested in self-publishing for the Kindle platform. That rate is considerably higher than the 10-ish percent standard in the publishing industry today for print and 25 percent for digital. So where are all the new authors with books flying off the e-shelves and onto the iPads?

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