Vrijeme radnje: 1998., Predmet radnje: jedan dokument. Njegovi kreatori: dva studenta sa Stanforda. Njihova imena: Sergey Brin i Lawrence Page. Što rade: predstavljaju prototip nečega što su nazvali Google. Naziv dokumenta: “The Anatomy of a Large-Scale Hypertextual Web Search Engine”.(.pdf)

Sa vremenske distance od gotovo desetljeća zanimljivo je baciti pogled na ovakve stvari i vidjeti na koji su način ova dva lika razmišljala o nečemu što je danas neizostavni dio naše Internet svakodnevnice. Krivac zbog kojeg sam danas ponovno zavirio u ovaj dokument je J. Battelle koji je podebljao neke citate vezane za današnji poslovni model Google-a, odnosno razmišljanja Brina i Page-a iz dodatka dokumenta naslovljenog “Advertising and Mixed Motives” o načinu serviranja oglasa koji su im danas, kao što znamo glavni i praktički jedini izvor prihoda. Ako vas zanima kako su tada razmišljali dečki čija je firma danas na burzi teška više od 150 milijardi dolara i ako imate viška vremena, preporučam da zavirite u taj pdf.

Za one kojima se neda scrollati 20 str. evo par izdvojenih rečenica:

Predviđanja za 2000.:

In March and April 1994, the World Wide Web Worm received an average of about 1500 queries per day. In November 1997, Altavista claimed it handled roughly 20 million queries per day. With the increasing number of users on the web, and automated systems which query search engines, it is likely that top search engines will handle hundreds of millions of queries per day by the year 2000.

A što s oglasima?:

In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want. This of course erodes the advertising supported business model of the existing search engines. However, there will always be money from advertisers who want a customer to switch products, or have something that is genuinely new. But we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.